Keen Marketing Insight
Joelle said during happy hour on May 7, 2008
Hire us. We know stuff.
Kathy: if they really want something mainstream they’ll have to ditch the stroke and go all soft focus n’ shit
Joelle: can I quote you on that?

Hire us. We know stuff.
Kathy: if they really want something mainstream they’ll have to ditch the stroke and go all soft focus n’ shit
Joelle: can I quote you on that?
I’m in Dallas right now visiting my friend and former roommate Nikki. I’m so happy to see her! I realized I hadn’t seen her in almost five years, so it was high time I took a visit to the land of Bless Your Heart.
So far, I’ve gone to a Cuban restaurant and had the most delicious rum punch I’ve EVER had (red wine, silver rum, spiced rum, pineapple juice, splash of pina colada mix on the rock — mmmmmm!) It was vacation in a glass. I’ve also been to Target, watched Pride and Prejudice (GFI will be happy to hear that, you know how I feel about corsety period romances), loved on a big fat cat, and the biggest golden retriever I’ve ever seen named Freethrow.
Last night, we went to this “club” called Sting. I couldn’t possibly express how LAME this place was. It was one of those club complexes where they’ve got a main dance club, a billiards rooms, a lounge, a restaurant and supposedly… a karaoke bar. That place was bizarre. The bus girls kept trying to take our vodka-tonics and they brought us the wrong order of appetizers and never gave us silverware or napkins. And the drinks! Judas priest! Heika ordered a vodka-red bull and it was $9.50. NINE FIFTY. What the hell? Turns out the one night they didn’t have karaoke, even though it was scheduled on the calendar, was last night. Hmph! I didn’t want to sing for you fools anyway.
We left and this friend of Nikki’s, Monk, directed us (us being Nikki, Heika (you may remember her as Macgeezel), Nikki’s friends K. and Monk) to a dive bar in a seedy area. From the outside, we were like, “hmmmm… I don’t know about this.” but once we opened the door, I knew this was MY kind of place. It was a dive, full of happy, smiling, karaoke-fun havin’ folks. It was a really good time. The book didn’t have a lot of the songs I sing, but I found some stuff. I sang… um… “Last Dance” by Donna Summer (the place went NUTS!), “Since I Fell for You” by Lenny Welch, “Someone to Watch Over Me” (which ended up sucking because it was SO high) and then the karaoke host chose a song for me. Ready? Vanessa Carlton’s “A Thousand Miles”. I know. I was surprised, too. It actually wasn’t bad, but during the bridge, I stepped on the mic cord and pulled it right out of the base of the mic. Rock n’ roll, baby! heh.
We left at last call, but Nikki convinced the karaoke guy to have me sing “Crazy” by Patsy Cline because she loves that song so much. I don’t love singing that song, but only because at karaoke someone usually has already put it up or it’s just beaten to death. But she really loves it and I do like the song itself, so I did. I got off easy, actually, she wanted me to sing “The Rose”. hehe! (When we lived together, she’d make me sing that song to her as we went to bed when we’d come home from a night out.. She loves it! I personally find it the most depressing song, but who am I do dampen her happiness?)
That bar was great, though. What a crowd! Everything from khaki-wearing frat boys to overdressed chicks (that would be us) to your typical seedy-dive bar types to the dudes from Medieval Times. I’m totally serious. The jouster guys were there… though not in full regalia. That would have been too beautiful to express.
Today, we’re enjoying some hair of the dog (or Nikki is, anyway… silly vodka!) down at JR’s in the gayborhood. It’s my favorite place in this town and I’m so excited to see my fave bartender Stephen. It’ll be the same folks from last night and hopefully anyone else I know in Dallas who happens to read this. (Raven, I sent you a text, did you get it?)
There will be hardly any photos from this trip because I forgot not only my laptop cord, but my phone charger AND my camera. I am so full of awesome!
Ok, I better go get in the shower and prepare for more Texas. Yee haw, y’all.
So I had this post all typed out in the wee hours of Sunday morning, while still feeling the effects of Saturday, but right as I finished it, my laptop powered down and I, forgetting my laptop cord at home, lost the whole thing. @#$%! I haven’t had the mojo to rewrite it until now.
Anyway, Saturday started with us rallying around 1pm and hitting JR’s Bar and Grille, my usual hangout when I’m in town.
My favorite bartender, Stephen, works on Saturdays, so Heika, Nikki, and her friends Kelly, Monk and I all decided we needed a relaxed afternoon of cocktailing after that hard night of karaoke we put in Friday. After laying some ground work with some burgers (I love their turkey burgers), the cocktails commenced! And we were having a really good time, too. Our original plan was just to go for a few drinks, hang out, then go home and watch movies, but we were having so much fun, we decided to throw caution to the wind and go the distance.
I was sticking with something simple, mandarin vodka and tonics, but somewhere around 4:30 or 5pm these shots called “pineapple upside down cake” started appearing and well.... one or more of the following may or may not have happened through the course of the evening:
Oh, and in case I wasn’t clear, JR’s is a gay bar. I probably should have mentioned that bit. And after Stephen’s shift ended at 7:30, we took the party down to Sue Ellen’s, the girl bar around the corner.
Do you fold your underwear? I’m just curious. I’ve never really been a big underwear folder, though, in my defense, I’ve not had any bureaus or dressers in which to keep them folded for a decade. They’ve been living in various storage trunks and Rubbermaid yard-sale post-college contraptions. I decided to become a grown-up, so I recently bought some chests of drawers for my bedroom. And I have since discovered I’m ambivalent about how to handle my unmentionables.
Folding seems like such a hassle. They’re not that big. I’m not a thong-wearer (though I do own one or two for some unknown reason), but it’s not like they’re grandma’s bloomers, for pete’s sake. Yet, I noticed this weekend when I packed for my trip that when I folded my panties, I was able to fit more stuff in my suitcase, which leads me to believe the same applies to my drawer.
When I finally got my dresser and started to put away my clothes for the first time. I realized that my panty population had exploded like Mogwai after midnight and I had far, far, far more panties than one woman should really own. And not broken down, thread bare, saggy-butt panties, either. Decent knickers! Some lacey, some comfortable. Sexy ones, even… but many. Oh, so many. Huh. Where did they all come from?!
I suppose I could thin the herd a bit and toss the ones I don’t like/wear, but then after that… what? Fold? No fold? Just throw them in to mingle with the one-off socks and the get-lucky lingerie?
*sigh*
Being a grown-up is hard.
Kathy came online after wrangling Reilly into bed and her greeting went a little like this:
Kathy: christ!
Joelle: yes, my child?
(pause)
Kathy: what is the meaning of life?
Joelle: cheese.
Kathy: totally...
I realize this isn’t riveting, but we’re easily amused. Oh, by the way, look over here.
Well, we’ve finally done it! We finally got around to relaunching our website. This design was in the works for a long time, but we just never had a spare moment. While we loved our Air Moxie Girls in aqua and pink, it was time for something a little different. We’ll also be launching two more sites this year that will be full our usual bold color choices, so don’t fret if you’re missing our other colors.
When we initially designed this, it was when the trend was in the throes of the “horizontal, web 2.0, let’s make everything really big and use charcoal gray a lot” phase. We decided we didn’t want that, but did want to bring a slightly more sophisticated look, hence the yummy chocolate plum-ish color. We call this Moxie-a-Go-Go and we’re having some fun with it. You can read more about our new site on our blog, which now is open for comments.
What I wanted to tell you about is our Summer Cocktail Contest. It’s not really a contest, per se. It’s more of a drawing, but there are prizes to be had, regardless. You can read all about it here on our blog, but here’s the scoop:
I saw this on Daniel’s blog, ...was I there?, this morning. Even if you’ve never heard Mariah’s new song, “Touch My Body”, (which I personally don’t feel is all that, creatively, but then I’m not a Mariah fan) it’s still pretty funny.
Whenever I say the name of this car, I expect two things: someone will make a crack about Keanu knowing Kung Fu or similar or that Duran Duran will jump out from behind something and start doing a bastardized rendition of The Reflex. These are the things that go on in my head from moment to moment.
I bought this car today.
It’s a 2009 Toyota Matrix and she’s red and I like her a lot. I’m also quite proud of my haggling. I brought mikey with me because I didn’t want to get bamboozled. Not that I couldn’t hack it myself, but car salespeople are professional manipulators (no offense to any car-slingin’ readers I might have) and there is safety in numbers. I would have brought GFI, too, but she’s in Panama getting tan.
I’m honestly surprised it only took 3.5 hours. Normally a car purchase is an all-day affair, but this was a cakewalk. I went in knowing what I wanted and I have to say, the folks at Mossy Toyota, especially Theresa, were really helpful. She had all the cars and/or colors I said I was interested in, with the appropriate features, ready for me to test drive when I got there. And when I refused to budge from my deposit amount (I had a number, people, and I wasn’t paying a penny more!), she and her GM were more than willing to get it down to my number without changing my monthly rate.
I’ve been known to spontaneously make up songs for any given occasion. I also take existing songs and replace the words to suit my needs. Sometimes I don’t realize I’m doing it… like today.
While taking my vitamins in the kitchen just now, I found myself singing to the tune of the Spiderman theme song:
Vita-min, Vita-min, does whatever a vitamin can!
Make me healthy! Feelin’ good!
Just as a vitamin really should!
Look out! Here comes the vita-miiiiiiiin!
Ok, so it wasn’t syllabically sound, but more curious is why Spiderman was my chosen melody. It’s not like I stood there pondering the appropriate diddy to parody while I took my vitamins. It just came out of my mouth for assessment later.
Anyone else do this? Certainly someone must… my dad used to do this, too, now that I think about it. I wonder if it’s genetic…

This is a look, isn’t it? I am just baffled that this poor guy actually thought this looked good. We’ve all made some bad fashion choices in our lives, but that slightly off-kilter hat is purposeful. Those sunglasses are intentional. That chain… sweet mercy, that chain… that was a choice.
But doesn’t the skinny jean sort of trump the whole I’m a Big Baller bling he’s got around his neck? Homeslice is just missing a bandana and he’s straight out of Breakin’ 3: Emo Meets West Side.
I really shouldn’t mock this guy. He was just there looking to get a $1 fish taco, but hey, if you want to dress like an extra on Fresh Prince, you’re asking to be put on the Internet.
My friend Heika came up with the name “Bettie” for my new car. It totally struck a chord, so I’m keeping it. Bettie it is! It suits her. Plus, I like a lot of Betties. Betty White… Bettie Page… Betty Crocker…
Betty Boop is out, though. To hell with Betty Boop and her creepy meatloaf head! I’ve never cared for her.
I never knew I felt so vehemently about it, though. Live and learn. Blogging is catharsis, people.
Anyway, Bettie is getting her drivers-side window replaced today and the aforementioned “F-Touch” done to it. It’s that Teflon whatever they do to the interior and the paint. They’ve given me a Yaris as a loaner and you know? It’s not a bad little car!
Don’t get me wrong, I love Bettie. I’ve been making a point to drive her a little every day. We’re bonding. But this Yaris is a zippy little thing! And it had a lot more in it than I expected. The stereo was fantastic (I want to say better than mine, but I think it’s just because I haven’t figured mine out yet.
) and it had power windows and everything. I love the Matrix, but the Yaris was far more car than I was expecting.
There are some oddities… like the odometer and speedometer being in the middle. It’s disconcerting. I keep trying to glance down at the gauge, but instead have to dart my eyes to the right a bit. Not having the gauges in front of me makes me feel a bit like I’m in a go-cart, but otherwise, not bad. It’s got more pick-up than I thought, too. I guess I assumed the Yaris would be like a Geo Metro, which I’ve proudly (sort of) owned and drove under the back of a Chevy van. But this is far more substantial of a car for the wee car-let that it is.
I get Bettie back tomorrow. I’m impressed they decided to replace my window. I honestly didn’t care that much about the scratch, I just wanted it noted so I wasn’t charged for it when I turned in the lease, but Mossy Toyota went above and beyond. They’re replacing it with a factory window (which they had to order because they obviously didn’t have 2009’s in stock yet) and also adjusting my alignment at no charge because I noticed it seemed to be pulling to the left a bit on my ride home from the dealer.
And miracle of miracles, they called yesterday to confirm my appointment and when I arrived at 8:45 on the dot, there were tons of people milling around. I figured that I would have to wait at least a few minutes, but no! Someone took my information, started the process of getting me into my loaner and I was out the door by 9:01. Seriously. Every person I’ve been in contact with has been pleasant, courteous and really helpful.
I know… from a car dealer. Who knew? And I’m totally not even getting paid to say any of that. But I DO need to remember to bring in my survey when I pick up Bettie tomorrow. There’s a drawing for a free iPhone! Mmm… overpriced, ultra-cool, relatively unnecessary geekery… *drool*
I had bizarre dreams all night long. I only remember one part, though, right before I woke up.
I wish I could remember more, but it had something to do with our book and a man wearing a wide-brimmed Dark Tower, gunslinger sort of hat, trenchcoat and a black skin-tight, spandex mask over his whole head, covering his eyes and mouth. It was somewhat comic book-esque, visually.
There was this big square redwood building with a courtyard or park or something in the middle and Kathy and I were walking along crowded “halls” around the perimeter of this courtyard on our way… somewhere. Out of the corner of my eye, I saw the masked man in the hat and coat working his way through the crowd in a hallway across the courtyard.
I knew him from my other dreams, somehow. You know what I mean? Like, I saw him and while I don’t remember any of the rest of my dream, *in* my dream I knew that I knew this person from before… whatever that means. I immediately knew he was coming for us. I grabbed Kathy’s hand and pulled, saying “We’ve got to move. It’s him.” I was surprisingly calm as we made our way through the crowd.
In my dream there was a sense of danger and urgency as we hurried through the people. I don’t know if this is my brain filling in things after the fact or if it was actually part of my dream, but I even seem to recall some kind of soundtrack… the kind of music they play during suspenseful scenes in thrillers. I remember we got to the end of one of the “hallways” and I was fairly sure the masked man hadn’t seen us yet, but he pursued us with a serious, determined gait. When I glanced over my shoulder to see if he was still coming, I caught a glimpse, strangely, of the cover of our book in his hand. He was carrying it “boy style”, low along his hip with the cover facing out, so every time he’d swing his black-coated arm, I caught a flash of screaming pink against the black.
I have no idea what that means, but we made a left down another “hallway” and bent down to not be seen as we zig-zagged through the people. We reached a ramp that led down to the grassy courtyard area and we huddled together behind a few people while the masked man paused for a moment and then headed straight down another hallway and not left in our direction. Right then, I grabbed Kathy by the shoulders and said, “Run! We have to run. Go!” and watched as she ran full-speed down the ramp, disappearing into the trees (which weren’t there before, but were now, for whatever reason).
And then I woke up.
Perhaps I shouldn’t eat hot sauce before bed.
Joelle: Is there a new way to export from Blogger? I haven’t done it in ages.
Kathy: no, I’d have to look it up in the docs
Joelle: Blogger makes it such a pain in the ass
Kathy: I know. Moving from Blogger to Wordpress is a breeze
Joelle: God, not to Expression Engine it isn’t. I have to export to MT first, do the hokey pokey, then use the MT import utility.
Kathy: Exporting Blogger is like… “crap an anvil, step left, sew a quilt, then download this patch, then call this 800 number, then eat a sardine upside down, bake a cake backwards, enter this key number in the space provided and… voila!”
Joelle: Mmm.... breezy.
Strange things occur in my apartment from time to time. It’s a 53-year-old building, so it’s pretty much strange-ready. I’ve lived here a little over year now and in addition to the toilet paper roll that occasionally unrolls itself, there’s been this mystery squeak.
I’ve been trying to find the source of this squeak for months. I ask other people and they either don’t hear it or just write it off as something else, but when I’m alone… that’s when I hear it. Of course, that just makes me sound crazy, but I’m telling you, people, there is some kind of squeaky chirping sound coming from my kitchen! I may be a little zany, but I don’t hallucinate… much.
This also not the same chirping I heard a few months ago. Our upstairs neighbor, Slick (of Project X fame), had said he thought he had a rat once, though that seemed to have been taken care of and was an isolated incident. Though, in my opinion, rats aren’t an isolated incident, but no one else has ever reported anything. For all I know Nicodemus and his posse are holding town council meetings under the building… but I doubt it.
In one of our afternoon tangents, I mentioned to Kathy that the song Fever (made popular by Peggy Lee) is pretty funny if you swap “fever” with “beaver"… because sometimes my sense of humor is stuck on pubescent. I’d just stumbled across it in my media player and I was reminded of a time an old friend of mine and I were in Express at the mall and we heard some Euro remix of it while we were waiting to be rung up. We could swear they were saying “bevah!”, which of course, sent us into the giggles.
So, I’m telling Kathy about this and we’re listening to the song together, laughing about the lyrics: “chicks were born to give you beaver”, “beaver till you sizzle” and “beaver in the mornin’, beaver all through the night” being our faves… with “what a lovely way to burn” not far behind.
If it burns, you have a situation. Anyway, after a few minutes, Kathy says, “I would laugh so hard if someone did an animated beaver to this song.”
Well. Who knew?
I got this recipe in my inbox this morning from one of my favorite sites, CocktailTimes.com. This looks so light and refreshing… the perfect alternative to the usual beer for 4th of July weekend. I would mix … MORE...